Press Releases

Jan 22, 2016

POSSIBLE Acquires Award-Winning German Digital Agency Conrad Caine

Conrad Caine Expands POSSIBLE’S Global Network in Western Europe and South America

SEATTLE and MUNICH January 22, 2016 — POSSIBLE, a WPP Digital agency, announced today the acquisition of Conrad Caine, a German, full-service digital agency. Based in Munich with offices in Erlangen, Pelotas (Brazil) and Buenos Aires, the 140-person Conrad Caine creates award-winning campaigns for global and local brands, helping them connect with consumers across online, mobile, video and social platforms.  Born digital, Conrad Caine has provided brilliant, effective ideas for clients including Siemens, Deutsche Bank and Goodyear Dunlop. Since launching in 1998, the firm has consistently ranked as one of Germany’s fastest growing creative agencies.

“Europe is a strategic region for us and the German market is key as we continue to grow POSSIBLE globally. Conrad Caine is a highly sought-after agency in Germany, with an impressive track record of delivering smart creative and successful work for brands,” said Shane Atchison, Global CEO of POSSIBLE. “We’re excited to welcome them to the POSSIBLE family.”

The Conrad Caine acquisition immediately provides POSSIBLE with a major presence in the German market and adds operations in Brazil and Argentina. It also expands POSSIBLE’s technology footprint, specifically deepening their Java development capabilities and the agency’s B2B experience. The firm will operate under the name POSSIBLE within Germany and South America and be led by current CEO, and agency namesake, Conrad Caine.

“POSSIBLE’s emphasis on creativity and measurable success makes them the perfect partner for us,” said Conrad Caine CEO, Conrad Caine. “I’m excited to see how we can continue to do work that pushes the limits together.” 


POSSIBLE is a creative agency that cares about results. We back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. With more than 1,300 employees around the globe, POSSIBLE brings results-driven digital solutions to some of the world’s most dynamic brands, including Microsoft, Procter & Gamble, AT&T, Shell, and the Coca-Cola Company. POSSIBLE is a WPP Digital agency. 

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CONRAD CAINE is a full-service agency for digital transformation. By applying their strengths in consulting, creativity and technology, they support their client’s development during the transformation to digital. Its clients include Allianz, Audi, Baldessarini, BMW, the Bavarian State Ministry, Deutsche Bank, Deutsche Bahn, the Fraunhofer Institute, Hochland, the Otto Group, Siemens, and Sky. Campaigns and websites developed by CONRAD CAINE have won awards including the Cannes Lion, the German Prize for Online Communication, the iF communication design award, the red dot design award, and the German Design Award. Founded in 1998 and based in Munich, the company now employs 140 people in Germany, Argentina and Brazil.

Celebrating the acquisition: POSSIBLE and CONRAD CAINE.