Press Releases

Nov 13, 2015

CONRAD CAINE to make Bavaria come alive as a place of yearning

Munich, 13. November 2015 – CONRAD CAINE will supervise the relaunch of the BAYERN TOURISMUS Marketing GmbH website over the next year. The design and operating concept of the internet portal are to be given a makeover. First, the campaign page will go live by the start of ITB Berlin, the world's leading travel trade show, in March 2016. The entire portal infrastructure will be activated by autumn 2016. The aim of the yearlong “Bayern - traditionally differently” campaign in 2016/2017 is to make Bavaria come alive in the digital realm as a place people long to visit.

CONRAD CAINE will also re-launch the BAYERN TOURISMUS extranet in the first quarter of 2016. The Munich-based agency had prevailed over its competitors in a tender earlier this year. "We look forward to our digital marketing cooperation and hope to benefit from CONRAD CAINE’s experience with other established brands beyond tourism,” says Martin Spantig, CEO of BAYERN TOURISMUS. BAYERN TOURISMUS is the official marketing company of the Bavarian tourism and leisure sector. It represents numerous companies and associations in the travel and tourism industry.