Oct 24, 2014
CONRAD CAINE is new lead agency for Hochland’s Almette brand
CONRAD CAINE, the international agency for digital communications, has won Hochland Deutschland GmbH’s tender for the Almette cream cheese product, making CONRAD CAINE the traditional Bavarian brand’s new ‘digital lead agency’. The Munich-based full-service agency is striving for comprehensive collaboration in the fields of online marketing and social media. Among other things, the Almette brand is to undergo a digital rebranding. The specific measures to achieve will be jointly developed. The Hochland group is a family business based in Heimenkirch in the Allgäu region of Germany. Since its establishment in 1927, the company has focused exclusively on the manufacture, processing and distribution of cheese. Almette, the Alpine cream cheese brand introduced by Hochland in 1985, stands for fresh, all-natural, light cream cheese enjoyment. Almette is one of the top five cream cheese brands in Germany and the market leader in the states of former East Germany.