Oct 20, 2014
Siemens raises one million US dollars for ‘The Baton Pass’ anti-cancer charity
Munich, October 20, 2014
CONRAD CAINE, the international agency for digital communications, provided digital support for “The Baton Pass” charity campaign wherein Siemens raised a million US dollars towards cancer research. The Munich based full-service agency supported Siemens with their promise of donating a dollar to the fundraiser for each Facebook “like” or share. On September 2, 2014, the fund drive was able to reach its one million US dollar target. According to Siemens, the money will go towards innovative cancer research.
The Baton Pass campaign launched in the US on March 19, 2014 with the aim of raising additional funds for innovative cancer research. It was initiated by “Stand up To Cancer”, a charity run by the Entertainment Industry Foundation (EIF) that is supported by numerous celebrities. The baton travelled many miles as it was passed on to cancer patients, doctors, nurses, and researchers across the US and Canada, simulating a massive relay race. Each time the baton was passed, Siemens donated one dollar to the cancer research project. The public was also encouraged to help “pass the baton” digitally at www.facebook.com/TheBatonPass.