Jan 23, 2015
CONRAD CAINE expands collaboration with customer Hochland
Munich, January 23, 2015
CONRAD CAINE, the international digital communications agency, will from now on provide digital management of the Gervais brand as well as the Almette brand: based on its past work for the group, the full-service agency has succeeded in expanding its collaboration with Hochland. The relaunch of the Almette website went online this week, accompanied by a TV commercial. The aim was to reposition the traditional brand. CONRAD CAINE will from now on handle online marketing for the Gervais brand as well.
In October 2014 CONRAD CAINE won the Hochland Deutschland GmbH tender for the Almette cream cheese product, and became the new ‘digital lead agency’ for the traditional Allgäu brand. The Munich-based agency is striving for a full-scale, integrated collaboration in the areas of online marketing and social media.
The Hochland group is a family-owned business based in Heimenkirch in the Allgäu region of Germany. Since its founding in 1927, the company has focused exclusively on the production, processing and distribution of cheese. The Alpine cream cheese Almette, introduced as a Hochland brand in 1985, stands for all-natural, light and creamy cheese enjoyment. Almette is one of the top 5 cream cheese brands in Germany and leads the market in the eastern part of Germany.