Apr 1, 2016
A New Online Presence for ‘Grünländer’
Munich, April 01, 2016 — Besides handling the digital brand management for the “Almette” and “Gervais” brands, the digital agency POSSIBLE will from now on be responsible for the digital branding – i.e. online marketing including social media channels – of the “Grünländer” brand as well. The WPP subsidiary has thus managed to gain Hochland Deutschland GmbH’s strongest-selling brand as a new account.
In October 2014, POSSIBLE had won Hochland Deutschland GmbH’s tender for the cream cheese product “Almette.” Since then, the creative agency has continuously strengthened the digital footprint of the historic brands, with a view to a comprehensive cooperation in the fields of online marketing and social media.
Hochland Deutschland GmbH is a family-owned business based in Heimenkirch in the Allgäu region of Germany. Since its establishment in 1927, the company has focused exclusively on the producing, refining and marketing cheese. “Grünländer” is one of the strongest brands in the German hard and semi-hard cheeses segment and offers natural, original cheese enjoyment – without genetically modified ingredients, artificial additives, or preservatives.